I've beaten up on Starbucks before (here and here) for their lackluster effort to get people to use reusable cups. On a recent visit to Caribou Coffee, I encountered this sign in their bathroom.
The sign says: "Think Happy Everyday. 50 cents off any drink with reusable drinkware."
Starbucks offers only a dime for a reusable cup, and they hardly market it. It's posted in the smallest font possible on their wall menus if it appears at all.
Go Caribou!
Friday, August 5, 2011
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