Why is simple so hard? New Washington Flyer Coach to Dulles schedule is not intuitive.

Silver Line service started up this last weekend, and with it new Washington Flyer coach service to Dulles airport.  The new service runs from the Wiehle Avenue station direct to Dulles and back.  Fare is $5 each way.  (Previous service was from West Falls Church and cost $10 each way).

The new service is more frequent, too.  Here's a link to the schedule.  For weekdays buses run every 15 minutes from 6am to 9am; every 20 minutes until 3pm; every 15 minutes until 7pm, and then every 20 minutes until 10:40.  This schedule is relatively easy to remember without needing to carry it with you, because the service coincides with the top of the hour.  I.e. 6:00, 6:15, 6:30, etc..

However, the weekend schedule is not intuitive.  Buses run every 20 minutes all day from 7:45am to 10:45 pm.  But instead of running on the intuitive and easy to remember :00, :20, :40, they run on the non-intuitive :05, :25, :45. 
What is the point of making the schedule difficult to remember for riders when it would have been so very simple to just start and end the service on weekends 5 minutes earlier?  I don't get it.

July Green Business Roundtable - Growing Livable Communities

‎http://www.steveoffutt.com/p/green-business-roundtable.htmlOnce again, we look forward to a dynamic and exciting discussion at the intersection of business and our environment.  Hope to see you there.

Date: Wednesday, July 23
Time: 11:30 - 1:00 (includes lunch)

Location: Elizabeth's on L
1341 L St. NW
Washington, DC  20005
(near McPherson Square metro)

(Thanks to the "Do it for DC" Challenge for partnering on these events. "Every dollar you save, DC gets a little greener"

July 23 Green Business Roundtable

TOPIC: Building Sustainable Communities

Our roundtable will be a discussion about how to set up, launch and grow green community hubs around the region.  These hubs incubate green businesses, educate the community on sustainability issues and facilitate the implementation of green solutions.

Based on the Livability Project Framework and the success of Bethesda Green, Dave Feldman will share lessons learned in leadership, entrepreneurship, sustainability and organizational development and introduce ways to jump-start long-lasting sustainability initiatives in your community.

GUEST: Dave Feldman, Co-Founder of the Livability Project and Founder of Bethesda Green

Dave Feldman is co-founder/partner of the Livability Project, a mission-based professional services firm launched in 2006.  Dave currently speaks on a variety of topics including sustainable communities, incubation, green community hubs and leadership skills.

Dave is perhaps best known for his groundbreaking work as founding director of Bethesda Green, a nationally recognized 'best practice' model for how to create sustainable communities.  Bethesda Green, a collaboration of business, government and citizens working together to promote sustainable living practices has a center that incubates green businesses, educates the community about sustainability and facilitates the implementation of green solutions in the region.

In 2009, Dave was named one of “The 25 CEOs You Need to Know” by The Gazette of Politics and Business and as “Innovator of the Year” by The Daily Record.  In 2010, the Montgomery County Council named him one of the “40 Environmentalists in 40 Years”.

From 2002-07, Dave was Consul, Trade & Investment at the British Embassy and helped foster economic development between the U.S. and U.K.

July 23 Green Business Roundtable