July Green Business Roundtable - Triggering Environmental Change Through Social Marketing

Join us for this month's Green Business RoundtableTM.

Date: Wed., July 17
Time: 12:00 - 1:30 (note this is 30 minutes later than usual)

Location: 509 9th St., NW  Washington, DC  20004 (map)
Registration: $22 early bird; $29 after noon on July 15 (includes lunch); $30 walk-in


TOPIC: Triggering Environmental Change Through Social Marketing

By focusing on the emotional and psychological landscape we can develop "triggers" to engage a person with justifications to live a more sustainable lifestyle. Often, one of these triggers is not sufficient alone; we need to layer several triggers on top of each other in order to achieve lasting behavior change. We will explore a few of these triggers and explore how to scale them to wider populations.

Guest Presenter: Scott Ankeny, Founder of Going Green Today

Scott has 15 years experience working within the intersections of Sustainability, Conscious Business and Media.  Recently relocating to the DC area from Los Angeles, Scott has worked in the publishing and product development worlds as part of his dedication to building an 
environmentally sustainable world. 

He is the founder of GoingGreenToday.com.  GGT is an online tool that personalizes green coaching for the average citizen.  GGT is teaming with municipalities across the country to scale ecological behavioral change and foster environmental stewardship. Using the GGT platform and understanding the triggers of behavior change combined with social media, Scott and his team can teach anyone, anywhere how to save $2000 while reducing their carbon footprint by 1/3rd.


Climate Change Gets Personal - My Sister's House is Lost in Black Forest Fire

For 20 years I have worked on the issue of climate change--mostly from the angle of energy efficiency.  I understand the severity of the crisis and the need for fast and significant action.  But it's been a bit abstract from a personal standpoint.  I was not one of the 20 million Pakistanis dislocated by the flooding there in 2010.  I don't live in parts of New Jersey or New York that were ravaged by Hurricane Sandy.

But now it's different. 
Last year the Waldo Canyon Fire in Colorado Springs destroyed 346 homes.  The most destructive day of that fire occurred when Colorado Springs experienced its first 100-degree temperature in recorded history.  And there had been a 3-year drought at that point.  My brother is a firefighter in Colorado Springs, and he worked on the fire.

Exciting Endowments Seminar June 19

On June 19th, the Green Business Roundtable, in partnership with ISSP and SEI, will host a 1/2 day symposium:
International Society of Sustainability ProfessionalsManagement of University Endowments in an Era of Climate Change

This Symposium features national experts in the areas of finance, corporate governance, university governance, venture funding, economics, and more.  This Symposium is the first of its kind to be held in our nation’s capital, bringing thought leaders and business leaders together in an exciting and dynamic discussion (see list of panelists below).

Registration information is here.

Who should attend?
  • Professional money managers
  • Policy makers, followers and influencers
  • Investors
  • College alumni who care about the future direction and financial condition of their institutions
  • Students
  • All with an interest in the intersection of climate change, sustainability and financial markets
Registration fees
  • General admission: $69.
  • ISSP members: $59.
  • Students: $25 (must bring student ID to event)
  • Dan Apfel, Executive Director, Responsible Endowments Coalition, NYC
  • Lee Coker, Project Manager, Corporate Partnerships Program, Environmental Defense Fund, NYC
  • David Hales, President, Second Nature, and President Emeritus, College of the Atlantic, Bar Harbor, Maine 
  • Bevis Longstreth, Former Commissioner, U.S. Securities and Exchange Commission; Retired Partner, Debevoise & Plimpton, LLP, NYC, and Trustee, New School University, NYC
  • Nell Minow,Co- Founder, GMI Ratings, and Former President, Institutional Shareholder Services, Washington, DC
  • Mark Orlowski, Founder, Responsible Endowments Coalition, and Founder and Current Executive Director, Sustainable Endowments Institute, Cambridge, Massachusetts
  • Cameron Prell, Senior Counsel, McGuire Woods, Washington, D.C., Vice-Chair, American Bar Association’s Energy & Environmental Markets & Finance Committee, and International Environmental Law Committee; Board Member, UK-Based Climate Markets &  Investments Association
Symposium will be held in the conference room of Bingham McCutchen, 2020K St., NW, Washington DC.  Snacks and beverages will be provided.

Sponsors: DC Net Impact and Pax World Funds

Symposium will be followed by a Climatini reception and happy hour at the nearby Elephant & Castle

Lobos Creek and the Ansel Adams connection

This video was created and produced by a friend of mine, Michael Stewart, a few years ago.  It is still a very worthwhile use of 10 minutes.
It won the Tom's of Maine "River Stories" Award.