December Green Business Roundtable - What they think they think is not what they think


Green Business Roundtable invites all interested in issues at the intersection of business and sustainability to join us for networking, discussion and insight.

I look forward to seeing you there.  


Date: Wednesday, December 6, 2017
Time: 11:30am - 1:00pm
Location: Offices of Green America - 1612 K St. NW, Washington, DC
  (nearest Metros - Farragut North and Farragut West)
Lunch included.


December 6 Green Business Roundtable

 
This month's topic  -
What people are thinking about sustainability is not what they think they are thinking

This month's discussion will focus on behavior and behavior change that improves sustainable outcomes.

A company's sustainability efforts should influence their customers, their employees and other stakeholders... but how does that really happen? If you ask them, they will tell you ... but the answers could not just be incomplete, they could be wrong.
Much of what drives decisions is not logical or conscious: cues, clues and bias drive our decisions without us knowing it. Researcher Zack Boileau and marketer Peter Mitchell of the behavior-change marketing agency SalterMitchell / Marketing for Change talk about their work uncovering these forces.  Also: They look at what this means for companies trying to use their sustainability agenda to enhance their standing with customers and engage employees.

Discussion will include both the "how" part (the methodologies) and examples of how these insights played into efforts to influence consumers around health and environmental actions.



This month's presenters - Peter Michell, Partner and Zack Boileau, Senior Research Manager at SalterMitchell


A former journalist and legislative aide, Peter Mitchell has been designing and implementing behavior change programs for two decades, beginning with development of the Truth antismoking effort in the late 1990s. He has won numerous awards (Emmy, Silver Anvil, God Davey, Telly, Addy, etc.) and designed behavior-change efforts domestically and overseas  -- including one locally to reduce fertilizer use that urged homeowners to "save the crabs, then eat 'em."

For the past 5 years, Zack Boileau has designed and implemented behavior change research for clients including the U.S. Centers for Medicare and Medicaid Services, Safe Kids Worldwide, Compassion and Choices, the MacArthur Foundation and others. Whether conducting interviews focused on the deeper meaning behind the concept of "affordability" with uninsured populations or uncovering the reasons behind sugary drink purchases among suburban moms, Zack uses behavioral determinant research to push past the surface level reasoning behind behaviors.



 
Thanks again to Green America for partnering with Green Business Roundtable and hosting this month's gathering





December 6 Green Business Roundtable

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