The city of Malmo, Sweden adopted a marketing campaign highlighting "ridiculous" car trips--those less than five kilometers (about 3 miles). Here's a video highlighting their efforts:
No ridiculous car trips from Martin Lang on Vimeo.
Transform markets. Transform society. Transform behavior. Transform industry. Transform institutions. Transform economics. Transform architecture. Transform land use. Transform agriculture. Transform cities. Transform transportation. Transform education. Transform government. Transform thinking. Transform doing. Transform everything. Transform to Sustainability.
The city of Malmo, Sweden adopted a marketing campaign highlighting "ridiculous" car trips--those less than five kilometers (about 3 miles). Here's a video highlighting their efforts:
No ridiculous car trips from Martin Lang on Vimeo.
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