|(Photo by M. V. Jantzen)|
major maintenance and a huge shutdown on the Orange & Blue lines for Columbus Day weekend.
Farragut West, McPherson & Metro Center will be closed (Red line in Metro Center will be open, though). People will be shuttled from Foggy Bottom and Federal Triangle.
This is an enormous opportunity to show the value of Capital Bikeshare. All those Orange & Blue Line riders who deboard at Foggy Bottom or Federal Triangle are going to be trying to get somewhere from there. Also Red line riders downtown wanting to transfer. Waiting for the shuttles is going to be a nightmare I'm certain. As you deploy the new stations, it would be really smart to focus on those that serve the affected areas before Columbus Day weekend (which is 11 days away). Think of the awesome marketing when your members deboard at Foggy Bottom, hop on a bike and happily ride off while everyone else stands in an enormous crowd of people trying to shove onto a line of buses. PR and media dream, too. Don't miss this chance of a lifetime. Perform well and you will gain hundreds of members just by being in the right place at the right time.
If I were you, I would totally focus on these stations for the next week:
- South of Massachusetts
- West of 6th St. NW
- North of Constitution
- East of New Hampshire/24th St.
I'd like to post something on Greater Greater Washington and CommuterPage about how CaBi is the solution to the shutdown, so if you can let me know which stations will be in service before October 8, that will help a lot. I hope it's all of them.